During the past few years, UK based company SHEEP PRINT LTD has been enjoying a rapid growth and quickly became known for delivering exceptional quality IML printed plastic pots to the food industry. Despite this success, the name SHEEP PRINT wasn’t strong enough to represent the brand, so this year it became PACKAGING MODE. Our task was to give it a physical appearance which would represent brand’s values, products and help to stand out in a competitive UK market.
Imagine now for a second a box, that contains trends, fashion, style, competences and know-how. All the product information is infused into plastics through one single point and remains even after product expires, which leads to recycling possibilities. Inspired by this continuous process, we used the same direction when composing PACKAGING MODE logotype. Rising from that tiny starting point, it creates a shape, then fills it with content and finally exposes the name which not only defines a category (Packaging) but also its complexity (Mode).
The same philosophy together with logotype colors and graphic elements developed into attractive and playful identity which was rolled out across new website and other relevant media.