“We all are unique, but have something in common – we all love food“ – the slogan, used in IKI communication inspired us for big changes. We truly are different – different age, education, occupation, we have different routines, pleasures and approaches, we like sweet, we like spicy. We like to cook or we don’t.
Everyone has a different story to tell and we are excited to hear it! This is what our new concept is about – people telling their good food stories. Students, mothers, fathers, grandparents, business people, farmers, crafters, all other food lovers – we invite them to share their likes, experiences, tips and recipes. Each season inspires us for new topics and respondents – spring magazine is full of fresh greens, summer – light meals, autumn – garden goodies, winter – warm pleasures and, of course, – holidays. We carefully select seasonal products and present them in tasteful compositions together with inspirational texts. This is how a simple product range catalogue became an interesting, nice and useful thing to have and read.