Danske Bank Vilniaus Maratonas is being organised every year since 2004 and over these few decades it grew into the biggest marathon event in Lithuania. However, we noticed that the trend of running outdoors is slowly wearing out, therefore we had to remind people about the perks of it.
It is true, that people who run are more energetic, jolly and successful. They can free their minds, solve any problem or gain more energy while on the track. So, for Danske Bank Vilniaus Maratonas 2017 we invited people to recharge themselves with a run.
This message was spread by prints and outdoors, interactive banners, branded t-shirts, medals. Campaign also included marathon magazine and an inspiring TVC spot saying: “Today I’m doing what others won’t, tomorrow I’ll do what others can’t”.
The great paradox here: running is the only thing that gives you more energy by taking it from you and we made sure that everyone would know that until this September.