TASK / SITUATION
Eurojackpot is widely known international lottery with the extremely high winning stakes, compared to any other lottery in Lithuania. To show how majestic this lottery is Eurojackpot builds its communication on indecently rich millionaire’s character, who can afford to be rude and not care about anything else but his money. This follows up with a headline ALLOW EVERYTHING TO YOURSELF. Our task here was to maintain the main brand essence and create a new campaign for Eurojackpot exclusive prize — Ford Mustang car.
When on one hand you have a super mean and bigheaded millionaire and on the other – a fancy sports car – it must be somehow related with rappers. Therefore we decided to write a rap song about Ford Mustang and to film it’s video clip. The main message was: RELEASE YOUR HORSES, that worked well with the main slogan of the brand. We also invited a well known social media influencer in Lithuania Monika Salciute to play the millionaires girlfriend. No doubt here – this rap gig went viral over the internet.
For this campaign we created TV spots, radio campaign, series of FB posts and video for movie theatre Forum Cinemas.