In 2014, our client C GATES – the second cable TV and internet provider in Lithuania – introduced their next-generation digital TV service called Sumani.tv (Smart.tv). From now on, all the TV lovers could enjoy their time at home even more – and our task was to spread these good news.
We started with the communication strategy and defined this new service: smart and modern, yet affordable and accessible. It is simple, sincere and friendly – and we knew just the right guy to represent it. Press, radio, outdoor, internet, TV – Sumani.tv and the famous Lithuanian actor Ramūnas Cicėnas are everywhere now.
In 25 sec TV commercial we see an ordinary guy – like you and I – who just missed a good movie on TV. But here comes another one – looking exactly the same but smarter and more rational (your inner voice, maybe), he is here to offer you a great solution – Sumani.tv that lets you watch anything you want any time you need.