Question for all the fellow travellers in the world – how many times on your trips did you hear this phrase: ‘Sorry, cash only’ ? A heck of a lot of times probably. Those who love to travel and experience unique culture of a country, weather it means to try out some fried cockroaches in Thailand, ride a camel in Egypt, or as simple as to pay for a taxi ride in India, they all know that you must have some local currency in your pocket. But usually currency exchange rates in Lithuania are high, and most banks lack of currencies from more exotic countries.
MEDICINOS BANKAS was first in Lithuania to offer a solution – an online currency shop.
When you have a problem and a perfect solution for it – it is easy to advertise. We created an ad campaign showing those inconvenient moments while traveling when you do not have any cash on you. We spiced this campaign up with witty copywriting, quoting local people. For example: ‘What am I supposed to do with this card?’ (Indian taxi driver), ‘A card? You must be kidding me’ (Thailand woman selling food), ‘Should I eat your card, or what?’ (Says Egyptian camel)
This campaign included prints and banner campaign.