After two big players of Lithuanian telecommunications market decided to unite, they came in as one with the new name – Telia. It’s been some quality time for brand awareness, and today users recognize Telia as one of the biggest providers of telecommunications, IT and TV services in Lithuania. Yet they still don’t really get the evident benefits of this unification for themselves.
Our task was to tell the audience why now Telia is a perfect combo for their personal use. Telia One is the offer that one could hardly refuse, it says: if you already have any of Telia services, order some other ones, and get three times more of everything.
Since now users can get everything from a single source – from mobile services and devices to the smart TV or Internet access wherever they need – our only duty is to remind people to take every single service that already belongs to them. And we decided to spread this message in a clear and straightforward way, saying: TELIA ONE. TAKE WHAT YOU DESERVE.
Promo campaign included prints, OOH, web banners, and POS.