When Lithuanian Free Market Institute decided to check economy knowledge of everyday people by creating an online test and inviting everyone from school kids to seniors to participate, we instantly knew that it’s a great idea. So you can imagine how happy we were to join the forces and create a promo campaign!
We started from the simplest, and yet philosophical, questions – what is economy to us? Why economy? How economy? When economy?.. Answer is pretty simple – everywhere and all the time. When you buy a bagel, take a loan or a business licence, get pension… Everyday we encounter with economy transactions, so the more we know about it, the easier it gets. Just like a sport! We easily glued these two fields into one and the result – promo campaign led by a cheerful athlete who overcomes all economic obstacles without even sweating. Campaigns slogan, of course, says WORK YOUR ECONOMY MUSCLES.
Promo campaign which includes animated video for social media, logo, banners and prints.
The number of participants surprised even us. Everyone wanted to check how strong are their economy muscles. It was the best proof that even difficult economical obstacles can be overcome with a touch of creativity.