TELELOTO has been the most popular lottery game in Lithuania for a very long time. And yet, the brand had to change its game as soon as they found their audience was slowly aging. It was the time to revive and find a way to engage younger audience without losing loyal players.
To do this, we had to overcome one challenge – people’s skepticism: young people see lottery as a game of random luck and don’t even try to play. This insight lead us to the discovery – they need a real reason to believe.
We created it by mixing emotion and benefit. TELELOTO announced significant increase in their prize fund which means one thing – more chances to win. Lottery isn’t a luck thing – it’s rational: you need to play if you want to win. This is how the lottery ticket became our hero – your luck together with hundreds of prizes hide in it.