Poland is celebrating the centenary of the restoration of its independence. The date of 1918 is one of the most important dates in the contemporary history of Poland, which reflects on the programme of the Polish Film Festival this year.
Our task this time was really serious and responsible – to promote Polish film festival in connection with the centenary of the restoration of independence.
We looked for an inspiration in the magic of numbers… It all started with a question – what does freedom mean to movie lovers today? As we all live in the age of an internet the most annoying thing is when video files are still loading and glitching. We took glitches and loading as a metaphor for those times when freedom was taken from Polish people. We say that every year in the century equals to every percent of a loaded video. So we came up with the slogan ‘100% FREEDOM, 100% CINEMA’.
Cinema which had lots of challenges, which was interrupted, cut, which had glitches, but nonetheless, which was seen from 1918 up till 2018. All of these history glitches were shown in the promo video made from the shots of real movies from this year’s Polish film festival. Check it for yourselves!