PROJECT

PEGASAS

WHERE CHRISTMAS PRESENTS COME FROM?

Print, Internet, In-store, Audio

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TRUE STORY

DESIGN AND BACKSTAGE

Our illustrator put-in a lot of time and effort. The result is worth it!

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INFORMATION

Strategy

Holidays can be really stressful, so we decided to ease the whole gift hunt and put some magic in it: directly and figuratively. Every bookstore had a special stand with carefully selected gifts for particular targets (kids, teenagers, moms, dads, etc.) – of course all this work was done by Santa and his little helpers in their Christmas workshop.

Illustration and Content

Our illustrator created the whole Christmas workshop: festive environment, dynamic preparation, cheerful and expressive characters. They were everywhere: bookstore windows, segment stands, print, internet and outdoors.

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