SITUATION

‘Celebration must be big’ decided our long time client TELELOTO and started naming prizes: 50 cars, 10 000 prizes and 1 brand new fully equipped cottage!

TASK

We got tired by only naming the prizes and we still had to advertise them. All of them! We knew it’s not going to be easy. However, we dived into this project with pleasure, decorations and lots of Christmas lights…

IDEA

When you have loads of presents one Santa is not enought. So we had to do this right: with 12 Santas, huge truck, almost 12 hours of filming. We even stopped the traffic and decorated whole district!

RESULT

Vivid TV clip with all the prizes and Christmas spirit. Now we can relax and wait for Christmas.

MEDIA SOLUTIONS

Advertising campaign, TV video, radio, print.