The only thing you can buy at the bookstore is a book. This is a statement we needed to change when our client PEGASAS expanded their product range. Just before Christmas, bookstores were flooded by various gifts, other than books – notebooks, personal accessories, games, puzzles, toys, handbags, jewelry and even drones. Our task was to announce this.
The bookstore is no longer a place of books, it’s a place of gifts and now it is called by a new name – The Christmas Gift Shop. A huge pile of hand wrapped gifts and more of them endlessly falling from a magical box helped to express this wide variety and create a sense of plentitude. So that everyone knows – PEGASAS is a place of thousand various presents for everyone.