It is everywhere – just pick the nearest point, take a car and go wherever you want for any time you need. Pay only for time used and kilometers traveled. Car sharing is sure more comfortable than public transport (especially when in hurry) and much less expensive than your own car or taxi. Wide vehicle selection, super easy registration and payment – just a few of clicks, and you’re done. This fast, comfortable and modern service was introduced by our clients few years ago and was quickly accepted by citizens (we love and use it too).
What is even more exciting, that we were asked to create the whole brand identity and communication strategy for this new service. So the name CITY BEE (because it’s quick and easy way to travel in the city) and logo were our first steps. Then – brand book, strategy, web page, vehicle wrap, explanation video, ideas and creative solutions for various media channels. It was an exciting task to perform and we were really happy to be a part of this successful kick-off.
Below you can see some of our work.