It’s summer again and it’s time to give away all those TELELOTO prizes, salaries, cars… Almost too many to put in one ad campaign.
IDEA AND CREATIVE SOLUTIONS
Why should we push everything into one ad campaign when we can make three of them! Or to be more exact – split one campaign into three parts, each of them representing one summer month.
Now we only have to advertise all those endless prizes…
We invited TELELOTO hosts over for a quick photo shoot which later turned into cheerful video shooting, added some colours, a bit of animation and, of course, all of the prizes and voila! TELELOTO campaign is ready for the summer, all you need to do is to buy a ticket and win.
Campaign consists of 3 videos, radio ads, banners, prints.