September – it is the most hated month of the year by all the school kids, because it means that all the summer time’s easiness is long gone, no sun, no fun, no anything… But we know how to change their minds and how to redeem this forthcoming autumn.
Going back to school with MAXIMA – is all about fun, fashion, friendship and of course about some small changes for a new season. So we created a special catalogue for children that is colourful and playful, it also contains useful tips for the parents, how to make kids want to go to school, how to pick goods you need and what to pack in their lunch boxes.
Other than that, we highly think, that quality is important, but as kids grow so fast, prices for quality goods should be more reasonable. Thus, we picked not only good quality, but also fashionable goods. Kids are the best fashion models as we know, so we took a cheerful photoshoot with kids playing, jumping, having fun trying on clothes, shoes and bags. These kids loved it, so we know all the kids around this country will too.
Our goal was to make kids fall in love with September and to be exited about the school. So if any kid hates those things – he surely did’t see our MAXIMA catalogue yet.