While preparing for Christmas one of the biggest retail trade network in the Baltic States MAXIMA decided to create toys catalogue for our little ones.
Although this joyful and merry, our task also was challenging – we had to create not only colourful and playful, but also interactive catalogue.
IDEA AND CREATIVE SOLUTIONS
First thing first. Before moving forward first we had to unpack all the toys! Well, this was fun part for sure. Next – we invited kids for a photosession with toys and just let them freely play with it. Result – vivid and fun catalogue photos.
Final step – work with designers, who, after few long days, created playful catalogue for different age kids. To make it even more attractive we added animated characters who help us with choosing right toy and let us know which toys can be scanned with a smartphone.