Everybody knows that they need to save for the retirement, but it seems so far in the future, there will be so much time for that… It’s not true at all! The earlier you start saving, the more you get in your older days. So why not start saving now?
Our client LUMINOR bank decided to encourage people to start saving and introduce favorable conditions. But how can we convince people to do that?..
Well, we’re here to make things happen. And we started from confession – who of us is already saving and who is delaying. We all agreed that of all advices we’d better listen to our future selves. So why not? We can create our older (and let’s agree – smarter) versions who would most certainly advise us to save money for retirement. And whom we’ll THANK IN THE FUTURE.
We’ve started from choosing two elder models for our photo session, which was incredibly fun! We all got to ride on a long board and try out funny T-Shirts… After that we got back to being all serious and now we have to campaign heroes – older “us” who know how to MAKE PENSION GREAT AGAIN.
Eye catching advertising campaign. And all colleagues saving for retirement.